Page 178 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

3/5/25, 2:26 PM Majra-National CSR Fund launches 'Sustainable Impact Challenge'
Chairman of the Board of Trustees of Majra, alongside Sarah Shaw, Executive

Director of Majra.

The initiative aims to showcase and honour impactful corporate social

responsibility (CSR) initiatives, reaffirming Majra's unwavering commitment to

driving sustainable national development in key priority sectors.

Abdullah Al Saleh said, "Guided by the directives of our wise leadership, the UAE

has adopted a highly progressive and forward-thinking approach to development,

with a specific emphasis on advancing key Sustainable Development Goals (SDGs)

through initiatives such as 'Green Agenda 2030'. Innovative ventures such as the

'Sustainable Impact Challenge' can help us achieve these goals much faster, while

positioning the UAE as a global hub for innovation and responsible business

practices."

He further stated, "As a leading federal entity, Majra remains steadfast in its efforts

to foster a dynamic ecosystem where businesses can flourish and create lasting

impact. Moreover, by identifying and empowering organisations committed to

sustainability, Majra strives to consolidate the UAE's pioneering stature as a beacon

of progress and sustainable growth. In line with this, we invite all eligible

companies and third-sector organisations to take part in this unique initiative,

paving the way for a more resilient future."

The one-of-its-kind endeavour will serve as a dynamic platform for organisations to
showcase their key sustainability projects and CSR efforts, bolstering Majra's

pioneering role in supporting sustainable growth. The competition is open to
companies of various sizes, from large enterprises to SMEs, and third-sector

institutions, offering a cumulative cash prize of AED 600,000 to shortlisted projects
that have made a positive impact. The challenge also encourages active public

participation since the winners are determined based on both public opinion and
expert evaluations.

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