Page 65 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

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Press Release

‘World’s Coolest Winter’ campaign successfully concludes its 5th

edition recording AED 1.9 billion in hotel revenues

Through its five editions, the campaign reached over 1.2 billion people
globally, solidifying the UAE’s position as a leading global tourism
destination

United Arab Emirates, Abu Dhabi – February 07, 2025: The Ministry of Economy announced
the conclusion of the fifth edition of the ‘World’s Coolest Winter’ campaign, which ran for six
weeks from December 16, 2024, under the theme ‘Green Tourism’. The campaign was launched
in collaboration between the Ministry of Economy, the National Agricultural Center, and local
tourism authorities from across the UAE.

The campaign achieved remarkable success in promoting innovative tourism concepts that enhance
diversity in the sector, in line with the national vision to develop an integrated tourism ecosystem
based on global best practices. By encouraging green tourism, agritourism, and sustainable
ecotourism, it contributed to fostering a dynamic tourism market, attracting investments and
driving the sector’s growth.

Expanding the horizons of tourism

H.E. Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism
Council, emphasized that the fifth edition of the ‘World’s Coolest Winter’ campaign, under the
theme ‘Green Tourism,’ successfully unlocked new opportunities by promoting the UAE’s diverse
destinations and unique experiences across all seven emirates. The campaign effectively
spotlighted the country’s ecotourism attractions, lush landscapes, winter retreats, agritourism,
nature reserves, and breathtaking scenery, attracting both local and international visitors. It also
played a pivotal role in enhancing the UAE’s appeal as an FDI destination, driving the development
of high-value tourism projects in line with the UAE Tourism Strategy 2031.

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