Page 69 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

As part of the UAE’s broader sustainability efforts, the farm is a key highlight of the
fifth season of the ‘ World’s Coolest Winter’ campaign, launched under the theme
‘Green Tourism.’

Organized in collaboration with the UAE Ministry of Economy, the National
Agricultural Center, and local tourism authorities, the campaign aims to promote
sustainable tourism and encourage visits to eco-friendly farms and agricultural
projects.

This initiative aligns with the UAE’s domestic tourism strategy, launched by His
Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime
Minister of the UAE and Ruler of Dubai, with the goal of building an integrated and
sustainable ecotourism sector across the nation.

Cultural and tourism experiences
Suwaidi Pearls provides visitors with an unparalleled cultural and tourism
experience, allowing them to explore the rich heritage of pearl diving.

Nestled at the foothills of the majestic Hajar Mountains, Suwaidi Pearls benefit from
freshwater streams descending from the mountains, creating an ideal environment
for pearl cultivation.

Visitors can embark on an interactive journey, witnessing firsthand the intricate
process of pearl farming, from seeding to harvesting some of the finest Arabian
pearls.

The experience extends beyond education, offering moments of relaxation on the
floating platform, where guests can immerse themselves in a setting reminiscent of
their ancestors' traditional lifestyle.

With spectacular views of towering mountains and lush palm farms, the farm also
offers visitors a chance to board a traditional fishing boat, sail across the serene
waters, and enjoy a guided tour led by experts who share insights into the region’s
deep-rooted pearl diving history.

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