Page 795 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/25/25, 11:37 AM Second Edition of Japan-Kyoto Trade Exhibition opens in Dubai - Eye of Riyadh
Organised by Maico Enterprise, the exhibition aligns with the growing interest of Japanese companies in expanding their
footprint in the UAE and the broader Middle East, particularly as the two nations advance negotiations on a Comprehensive
Economic Partnership Agreement (CEPA).

Mai Sakaue, CEO of Maico Enterprise and Chair of the Executive Committee for the Japan Trade Exhibition, emphasised the
event’s significant growth in participation, with over 100 exhibiting companies and brands. This expansion underscores the
UAE’s importance as a gateway for Japanese businesses seeking regional expansion. Additionally, more than 20 Japanese
companies will attend to explore future participation.

On 18th September 2024, the UAE and Japan initiated discussions on a Comprehensive Economic Partnership Agreement
(CEPA) to unlock new economic collaboration opportunities and drive sustainable growth.

The Japan Trade Exhibition, taking place from 10-12 February 2025, highlights a diverse array of Japanese companies from
sectors including technology, artificial intelligence, aerospace, food industries, engineering, sustainability, tourism, healthcare,

arts, and crafts. The exhibition aims to explore trade and investment prospects while leveraging Dubai’s strategic location as a
global business hub.

As the first comprehensive platform dedicated to showcasing Japanese innovation in the UAE and GCC, the exhibition offers
an unparalleled opportunity to connect with industry leaders, buyers, retailers, and key decision-makers across multiple

sectors in Japan, the UAE, and the wider Middle East. It also fosters cultural exchange between the two nations.

Sakaue said, “We are thrilled to launch the second edition of the Japan Trade Exhibition, a unique platform for Japanese
industries to establish strong business ties with UAE companies while celebrating Japan’s rich industrial and cultural heritage.
With approximately 30,000 visitors expected, we anticipate an outstanding opportunity for attendees from the UAE, the
Middle East, and North Africa."

She added, “The event features over 100 exhibitors spanning industries such as technology, robotics, and aerospace,
including cutting-edge solutions from Japan’s digital space industry, as well as food and beverage, healthcare, and cosmetics.
Key exhibitors include ITOEN, a leading Japanese beverage company, and AVITA, an innovative startup leveraging over 25

years of research by Hiroshi Ishiguro to develop AI-driven solutions addressing societal challenges.”

The 2025 edition has also attracted a significant number of Japanese startups eager to explore investment and funding
opportunities in the UAE, capitalising on the country’s pro-business environment and support for emerging enterprises. These
startups will showcase their latest innovations to visitors, investors, and business leaders through dedicated sessions
highlighting advancements in AI, robotics, sustainability, healthcare, and green infrastructure technology.

The Japan Trade Exhibition remains the premier platform for Japanese businesses to present their innovations to key
stakeholders in the UAE, GCC, and broader Middle East. Attendees will have the opportunity to explore commercial prospects,
engage with industry leaders, buyers, and policymakers, and partake in enriching cultural exchanges.

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