Page 895 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1
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2/24/25, 4:36 PM ‘World’s Coolest Winter’ campaign successfully concludes its 5th edition recording AED1.9bln in hotel revenues
The Ministry of Economy announced the conclusion of the fifth edition of the ‘World’s Coolest Winter’ campaign, which ran for six weeks from
December 16, 2024, under the theme ‘Green Tourism’. Image Courtesy: The Ministry of Economy
ECONOMY
‘World’s Coolest Winter’ campaign successfully
concludes its 5th edition recording AED1.9bln in
hotel revenues
Through its five editions, the campaign reached over 1.2 billion people globally, solidifying
the UAE’s position as a leading global tourism destination
Press Release
February 7, 2025
United Arab Emirates, Abu Dhabi: The Ministry of Economy announced the conclusion of the fifth
edition of the ‘World’s Coolest Winter’ campaign, which ran for six weeks from December 16, 2024,
under the theme ‘Green Tourism’. The campaign was launched in collaboration between the Ministry of
Economy, the National Agricultural Center, and local tourism authorities from across the UAE.
The campaign achieved remarkable success in promoting innovative tourism concepts that enhance
diversity in the sector, in line with the national vision to develop an integrated tourism ecosystem based
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