Page 899 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 4:36 PM UAE winter tourism campaign ends with hotel revenues 87% up at $517m - Arabian Business: Latest News on the Middle East, Re…

The Ministry of Economy announced the conclusion of the fifth edition of the “World’s Coolest
Winter” campaign, which ran for six weeks from December 16, 2024, under the theme “Green
Tourism”.

The campaign was launched in collaboration between the Ministry of Economy, the National
Agricultural Centre, and local tourism authorities from across the UAE.

World’s Coolest Winter campaign in the UAE

The campaign achieved remarkable success in promoting innovative tourism concepts that

enhance diversity in the sector, in line with the national vision to develop an integrated tourism
ecosystem based on global best practices.

By encouraging green tourism, agritourism, and sustainable ecotourism, it contributed to fostering
a dynamic tourism market, attracting investments and driving the sector’s growth.

Abdulla bin Touq Al Marri, Minister of Economy and Chairman of the Emirates Tourism Council,
emphasised that the campaign unlocked new opportunities by promoting the UAE’s diverse

destinations and unique experiences across all seven emirates.

The campaign effectively spotlighted the country’s ecotourism attractions, lush landscapes, winter

retreats, agritourism, nature reserves, and breathtaking scenery, attracting both local and
international visitors.

It also played a pivotal role in enhancing the UAE’s appeal as an FDI destination, driving the
development of high-value tourism projects in line with the UAE Tourism Strategy 2031.

He said: “The success of this campaign reinforces the UAE’s long-term vision for tourism
development by strengthening its global tourism competitiveness through diversified offerings

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