Page 902 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 4:36 PM World’s Coolest Winter’ Campaign Concludes Fifth Edition with AED 1.9 Billion in Hotel Revenues

Tourism

Feb 08, 2025 202 20

World’s Coolest Winter’ Campaign Concludes

Fifth Edition With AED 1.9 Billion In Hotel

Revenues

The Ministry of Economy has announced the successful completion of the fifth edition of the ‘World’s
Coolest Winter’ campaign, which ran for six weeks from December 16, 2024, under the theme ‘Green

Tourism.’ Organized in collaboration with the National Agricultural Center and local tourism authorities
across the UAE, the campaign generated AED 1.9 billion in hotel revenues, marking an 86.9%
increase from the previous edition.

The campaign effectively promoted sustainable tourism, agritourism, and ecotourism, aligning with the

UAE’s long-term vision of developing an integrated tourism ecosystem based on global best practices.

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