Page 907 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1

2/24/25, 4:37 PM ‘World's Coolest Winter' campaign successfully concludes its 5th edition recording AED 1.9 billion in hotel revenues

‘World's Coolest Winter' campaign successfully
concludes its 5th edition recording AED 1.9 billion in

hotel revenues

Through its five editions, the campaign reached over 1.2 billion people globally, solidifying the UAE’s position
as a leading global tourism destination

United Arab Emirates, Abu Dhabi – February 07, 2025: The Ministry of Economy announced the conclusion of the
fifth edition of the ‘World’s Coolest Winter’ campaign, which ran for six weeks from December 16, 2024, under the
theme ‘Green Tourism’. The campaign was launched in collaboration between the Ministry of Economy, the National

Agricultural Center, and local tourism authorities from across the UAE.

The campaign achieved remarkable success in promoting innovative tourism concepts that enhance diversity in the
sector, in line with the national vision to develop an integrated tourism ecosystem based on global best practices. By
encouraging green tourism, agritourism, and sustainable ecotourism, it contributed to fostering a dynamic tourism
market, attracting investments and driving the sector’s growth.

Expanding the horizons of tourism

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