Page 904 - MOE ENGLISH PR REPORT - FEBRUARY 2025 Part 1
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2/24/25, 4:36 PM 'World's Coolest Winter' Campaign Successfully Concludes Its 5Th Edition Recording AED 1.9 Billion In Hotel Revenues
'World's Coolest Winter' Campaign
Successfully Concludes Its 5Th Edition
Recording AED 1.9 Billion In Hotel Revenues
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2025-02-07 08:17:40
(MENAFN- Mid-East Info) Through its five editions, the campaign reached over 1.2 billion
people globally, solidifying the UAE's position as a leading global tourism destination.
United Arab Emirates, Abu Dhabi – February, 2025: The Ministry of Economy announced the
conclusion of the fifth edition of the 'World's Coolest Winter' campaign, which ran for six
weeks from December 16, 2024, under the theme 'Green Tourism'. The campaign was
launched in collaboration between the Ministry of Economy, the National Agricultural Center,
and local tourism authorities from across the UAE.
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