Page 3 - UNIFONIC PR REPORT - JANUARY 2024
P. 3
PR REPORT
Unifonic
January 2024
1 Press Release was issued for Unifonic
The Press Release was sent to all local, Pan Arab Arabic and English publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 272,200
*Arabic Total Value of Spend 1:4 AED 1,088,800
English Total AED 222,000
*English Total Value of Spend 1:4 AED 888,000
TOTAL AED 1,976,800
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of editorial
is four times more than paid-for advertising.
