Page 3 - UNIFONIC SEAMLESS KSA REPORT - August 2023
P. 3

MONITORING REPORT









   Unifonic report- Seamless KSA 2023

   THE REPORT SHOWS UNIFONIC’S MEDIA PERFORMANCE DURING Seamless KSA 2023

       MEDIA ANNOUNCEMENTS:
         The Unifonic content dessimenated during Seamless KSA was widely captured by the press in the region.
         Publications have heavily mentioned Unifonic brand in their communications during Seamless KSA ,
         which has positively contributed to larger share of voice.T
         The interviews conducted have supported in establishing Ibrahim’s and Sleeq’s thought leadership and
         growing Unifonic ’s influence in the region
         Number of interviews were conducted by leading publications like Al Bayan magazine, Argaam,
         Saudi shopper, Al Yaum news, Al Riyadh newspaper, oukaz and Saudi gazette






            Total number                      Total                         Total
             of coverage                  media value                   media reach
                 42                          USD                        298, 871
                                           845,197




       MONTHLY COVERAGE ANALYSIS:
       LANGUAGE & MEDIA BREAKDOWN


                                                           2%




                               52%
        48%




                                                            98%

                Arabic  English                         Online   Offline




       TOTAL NO. OF COVERAGE PER COUNTRY:
                                         48
           43








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