Page 3 - INTERNATIONAL SOS PR REPORT JANUARY 2024
P. 3
PR REPORT
International SOS
January 2024
3 Press Releases were issued for International SOS
1 Opinion Piece was made for International SOS
2 Content Development were made for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN UAE AED.
A r a b i c T o t a l A E D 348,800
*Arabic Total Value of Spend 1:4 AED 1,395,200
English Total AED 463,200
*English Total Value of Spend 1:4 AED 1,852,800
TOTAL AED 3,248,000
Total Arabic Media Reach 239,069
Total English Media Reach 6,266,660
Total No. of Coverage 47
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
