Page 4 - INTERNATIONAL SOS PR REPORT JANUARY 2024
P. 4
PR REPORT
International SOS
January 2024
3 Press Releases were issued for International SOS
1 Opinion Piece was made for International SOS
2 Content Development were made for International SOS
The Press Releases were sent to all local, Pan Arab English and Arabic publications.
TOTAL VALUE - ARABIC & ENGLISH MEDIA COVERAGE IN USD.
A r a b i c T o t a l U S D 94,207
*Arabic Total Value of Spend 1:4 USD 376,828
English Total USD 127,779
*English Total Value of Spend 1:4 USD 511,116
TOTAL USD 887,944
Total Arabic Media Reach 239,069
Total English Media Reach 6,266,660
Total No. of Coverage 47
*This calculation is based on the principle that editorial has four times the value of paid-for
advertising, as surveys have proven that majority of readers tend to believe the veracity of
editorial is four times more than paid-for advertising.
