Page 92 - AJMAN TOURISM PR REPORT - February 2025

2/18/25, 11:03 AM 'Ajman Tourism' launches promotional tour in UK | Emirates News Agency
This tour is part of the department's efforts to strengthen ties with tourism sector representatives in the UK

and to introduce the outstanding tourism offerings of the emirate.
The promotional tour will cover several prominent UK cities, including Edinburgh, Newcastle, Reading, and

London where the department’s delegation will visit to build relationships with local partners and explore

opportunities for collaboration in the tourism sector.
The meetings will focus on exploring joint cooperation opportunities, establishing promising strategic

partnerships, and informing tour operators about the experiences and services featured in Ajman’s
promotional plans to attract tourists from the UK and European markets.

Commenting on the tour, Mahmood Khaleel Alhashmi, Director-General of the Ajman Department of Tourism

Development, said, "Through this tour, we aim to raise awareness about Ajman as an attractive tourist
destination, while exploring new opportunities for fruitful collaboration and knowledge exchange."

He added, “We seek to sign strategic agreements and partnerships with tourism representatives in the UK to

attract more tourists and visitors to Ajman, in line with our efforts to establish Ajman as a growing tourism
destination in the European market.”

The UK market plays a vital role in boosting tourism in Ajman, ranking among the top ten source markets for

the emirate. In 2024, the number of visitors from the UK to Ajman recorded a notable increase of 9%, while
the average length of stay grew by 36% compared to the previous year.

The steady growth in British tourist arrivals reflects Ajman’s rising appeal as a preferred destination for
travelers from the UK.

Ajman offers a unique tourism experience, combining pristine beaches, breathtaking natural landscapes, and

rich historical landmarks. The emirate is also home to a selection of high-end hotels that cater to various
visitor preferences.

Leading hotels from Ajman and Emirates Airline are also participating in the tour.

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