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The ’Cupping Room’ pavilion will enable visitors to taste and compare different coffee varieties and
evaluate their quality. During their one-hour sessions, each company will provide a set of coffee-
tasting sessions for buyers and the public to try and compare.

The Brew Bar pavilion, which is made up of two enormous platforms, can accommodate 12
enterprises. Businesses may utilise the platform for three hours to offer different coffee-tasting
sessions and customers can wander between the businesses to sample the coffee and watch baristas
creating inventive concoctions.

Innovation platform

To encourage innovation and development in the sector, the exhibition will feature the Coffee Design
Award, which will highlight the latest advancements in coffee preparation, equipment, and sustainable
practices. It will be awarded in various categories including design, packaging, branding, coffee cups,
and coffee pots. Furthermore, the ‘Best New Product Award’ will be awarded for exceptional new
coffee-related products.

To participate in the awards, companies will have to submit their designs on the competition website,
further enabling judges to choose winners. The exhibition offers a remarkable opportunity for
participants to win the International Specialised Coffee Association's award for the best design or
best product worldwide for 2024.

Ensuring an enhanced experience for participants

Khalid Al Hammadi, Senior Vice President of DXB LIVE, said, “Through this edition, we aim to boost
the position of the World of Coffee Dubai to be the most preferred global platform for coffee industry
leaders.

We strongly believe the event will surpass the conventional trade show paradigm, securing its
reputation as the world’s pre-eminent forum for enthusiasts, professionals, and experts to stay current
on industry developments and explore novel strategies and ecologically sustainable practices that will
further the industry’s expansion and sustainability.”

“The exhibition provides a significant opportunity to learn about the various sources of coffee beans,
roasters, and coffee supply chain as well as to assess the latest advancements in the fields of
packaging, distribution, and production. The events, especially the Buyers' program, will improve
participants' experience and enable them to interact directly to grow and maintain their enterprises,”
Al Hammadi added.

https://www.gdnonline.com/Details/1295625/World-of-Coffee-Dubai-2024-reveals-varied-activities,-
programmes-to-promote-partnerships-within-sector