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11/13/23, 11:15 AM WAM - World of Coffee Dubai 2024 reveals varied activities, programmes to promote partnerships within sector
participation. The Roasters Village area is expected to be

one of the most alluring areas for attendees as it will exhibit

coffee-making machines and water sources.

The participating businesses will also make coffee and

display their coffee beans. Along with specialised guests, it

brings together a dozen global businesses and offers an

opportunity to sample coffee that has been prepared and

roasted in a variety of methods.

The ’Cupping Room’ pavilion will enable visitors to taste and

compare different coffee varieties and evaluate their quality.

During their one-hour sessions, each company will provide a

set of coffee-tasting sessions for buyers and the public to try

and compare.

The Brew Bar pavilion, which is made up of two enormous

platforms, can accommodate 12 enterprises. Businesses may

utilise the platform for three hours to offer different coffee-

tasting sessions and customers can wander between the

businesses to sample the coffee and watch baristas creating

inventive concoctions.

Innovation platform

To encourage innovation and development in the sector, the

exhibition will feature the Coffee Design Award, which will

highlight the latest advancements in coffee preparation,

equipment, and sustainable practices. It will be awarded in

various categories including design, packaging, branding,

coffee cups, and coffee pots. Furthermore, the ‘Best New

Product Award’ will be awarded for exceptional new coffee-

related products.

To participate in the awards, companies will have to submit

their designs on the competition website, further enabling

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