Page 11 - MAJRA PR REPORT - JUNE 2025

prominent figures, such as H.E. Hessa Bint Essa Buhumaid, Director General of the

Community Development Authority, the event celebrated innovative initiatives that created

tangible impact in the nation’s sustainability landscape.

H.E. Abdulla bin Touq Al Marri said: “The UAE is deeply committed toward developing

national strategies and programs that uphold social responsibility and encourage sustainable

practices across all sectors. At Majra, we are pleased to play a key role in this effort by

fostering collaboration and building strong partnerships with the private sector. The launch

of the first edition of the Sustainable Impact Challenge, which will be held annually, reflects

our mission to instil corporate CSR values and nurture a culture of sustainable development.

Through this initiative, we aim to support impactful private sector projects that align with the
national agenda, contribute to the achievement of the Sustainable Development Goals

(SDGs), and promote responsible business practices. This is in line with our broader

commitment to shaping a more resilient and sustainable future in accordance with the ‘We

the UAE 2031’ vision.”

The Sustainable Impact Challenge is a national platform designed to identify and celebrate

outstanding CSR initiatives led by private sector companies, third-sector organisations,

universities, and other institutions. It reflects Majra’s firm dedication to empowering these

vital contributors and directing their efforts toward sustainable development. By recognising

impactful initiatives, the Challenge further supports the UAE’s broader national drive to

achieve the Sustainable Development Goals (SDGs) and promotes the adoption of CSR and

sustainability practices across all major sectors.

In her speech, H.E. Hessa Buhumaid affirmed the pivotal role played by Majra through the

launching of such CSR initiatives and the identification of effective private sector leadership

that would enhance social impact. H.E. highlighted the importance of this Challenge as the

first initiative showcasing projects with significant environmental, economic, and social impact

in conjunction with the prestigious ‘Year of Community’ program. Her Excellency praised the