Page 12 - MAJRA PR REPORT - JUNE 2025

efforts of the third sector in providing valuable contributions and actively tackling social,

environmental, and economic issues.

The top three winners included HeroGo, for its project 'Empowering the GCC to access better

quality and more affordable groceries while eliminating food waste'; Thiqa Education’s '1

Dirham makes an impact' initiative; and Distant Imagery Solutions' 'Rooted in Innovation UAE

Engineered Drones Transform Mangrove Restoration’ initiative. Together, they were awarded

a total cash prize of AED 600,000 in recognition of their exceptional contributions to

sustainable development in the UAE. Additionally, the other shortlisted sustainability

initiatives were acknowledged for their outstanding efforts and given the opportunity to

showcase their project outcomes.

Sarah Shaw, CEO of Majra, said: “We are delighted to identify and honour the innovative,
impactful projects through the Sustainable Impact Challenge 2025. These initiatives highlight

the pivotal role of private sector firms in driving sustainable change. At Majra, we look forward

to relentlessly supporting such efforts that contribute to the UAE’s vision for a sustainable,

inclusive and resilient future.”

On the sidelines of the event, several sessions and meetings were held to reinforce Majra’s

lead role in fostering sustainability in various industries. A key session at the event featured

H.E. Abdullah Al Saleh, Undersecretary of the Ministry of Economy and Vice Chairman of

Majra’s Board of Trustees, along with undersecretaries from five ministries to discuss the

main challenges that hinder the advancement of social responsibility in the UAE. Key issues

highlighted included the lack of opportunities that encourage private sector involvement,

ongoing environmental hurdles and ways to find adequate solutions, and the need for stronger

regulatory frameworks that require organisations to implement CSR practices.

Another key session titled, ‘The Role of Public, Private and Third Sector in Developing an

Impact Economy,’ explored the importance of cross-sector collaboration in building a

sustainable economy. The panel featured thought leaders including Dr. Habiba Al Marashi,

Chairperson and Co-Founder, Emirates Environmental Group, Chandran Nair, Founder and