Page 25 - MAJRA PR REPORT - JUNE 2025

6/9/25, 9:21 AM UAE: Food rescue, drone tree planting startups win awards at Sustainable Impact Challenge | Khaleej Times

“It's a platform that is empowering millions of people to access affordable and healthy meal while fighting food waste,” said Daniel Solomon,
founder of the company. “In 2024 alone, we rescued over 400,000kg of fruits and vegetables from going to the landfill. That's about 1 million CO2
saved from nutritious food.”

He added that with the prize, the company will be expanding its reach to reach more homes in the UAE and other Gulf countries.

Recognition

Majra is a UAE federal government entity dedicated to supporting the private sector in amplifying their impact in the space of CSR, ESG and
sustainability. The Sustainable Impact Challenge identifies and celebrates outstanding CSR initiatives led by private sector companies, third-
sector organisations, universities, and other institutions.
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The initiative saw a total of 228 entries, of which 100 were selected by an internal committee. These were then whittled down to the top 20
projects which were on display at the SEE Institute at Dubai Sustainable City. Each of the 20 projects were given a surprise cash award of
Dh20,000 each during the announcement ceremony. According to Sarah Shaw, CEO of Majra, the projects were selected based on specific
factors.
“These 20 projects are more capable at scaling and creating bigger impact if they scale,” she said. “We want to give visibility to projects that are
really impactful, and we give the verified impact stamp to those projects. We're limiting social washing and greenwashing in the nation to really
support private sectors' contributions.”

Other winners

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