Page 28 - MAJRA PR REPORT - JUNE 2025

6/9/25, 9:22 AM Majra – National CSR Fund honours top 20 CSR projects at inaugural Sustainable Impact Challenge 2025 - Aletihad News Center
that uphold social responsibility and encourage sustainable practices across all sectors. At Majra, we are pleased to

play a key role in this effort by fostering collaboration and building strong partnerships with the private sector.

"The launch of the first edition of the Sustainable Impact Challenge, which will be held annually, reflects our mission
to instil corporate CSR values and nurture a culture of sustainable development. Through this initiative, we aim to

support impactful private sector projects that align with the national agenda, contribute to the achievement of the
Sustainable Development Goals (SDGs), and promote responsible business practices. This is in line with our broader

commitment to shaping a more resilient and sustainable future in accordance with the ‘We the UAE 2031’ vision.”

The Sustainable Impact Challenge is a national platform designed to identify and celebrate outstanding CSR
initiatives led by private sector companies, third-sector organisations, universities, and other institutions. It reflects

Majra’s firm dedication to empowering these vital contributors and directing their efforts toward sustainable
development.

By recognising impactful initiatives, the Challenge further supports the UAE’s broader national drive to achieve the

Sustainable Development Goals (SDGs) and promotes the adoption of CSR and sustainability practices across all
major sectors.

In her speech, Hessa Buhumaid affirmed the pivotal role played by Majra through the launching of such CSR

initiatives and the identification of effective private sector leadership that would enhance social impact. She
highlighted the importance of this Challenge as the first initiative showcasing projects with significant environmental,
economic, and social impact in conjunction with the prestigious ‘Year of Community’ program.

The Minister praised the efforts of the third sector in providing valuable contributions and actively tackling social,
environmental, and economic issues.

The top three winners included HeroGo, for its project 'Empowering the GCC to access better quality and more

affordable groceries while eliminating food waste'; Thiqa Education’s '1 Dirham makes an impact' initiative; and
Distant Imagery Solutions' 'Rooted in Innovation UAE Engineered Drones Transform Mangrove Restoration’ initiative.

Together, the winners were awarded a total cash prize of Dh600,000 in recognition of their exceptional contributions

to sustainable development in the UAE.

The other shortlisted sustainability initiatives were acknowledged for their outstanding efforts and given the

opportunity to showcase their project outcomes.

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