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10/15/24, 4:30 PM IBC Conference: Keeping AI honest - Teletimes International
(L-R): Francois Lavoir and
moderator Renard Jenkins,
President, SMPTE
In the session titled ‘Can AI be regulated? What public policy can’t do to address AI risks’, speakers
Renard Jenkins, President of SMPTE, and Francois Lavoir, Senior EU Policy Advisor for the EBU, debated
some of the responses to the new risks created by the rapid development of AI and how issues like the
proliferation of AI-powered disinformation have been testing the limits of what the law can accomplish.
Legal protections for artists and content owners have lagged behind the pace of generative AI (genAI)
development the world over but regulators are tightening the noose.
“We want to keep control,” Lavoir told the audience at the AI Tech Stage session. With the AI Act in force
since August 2024, the European Union has led the way in protecting citizens against the risk of data
misuse and harm, he claimed.
“The regulations provide more transparency about how data is used in the training of AI systems and its
output so we can use that knowledge to prevent AI providers from using it,” he said.
Some genAI tool developers oìer creators the chance to opt out of being included in training models.
“But you need to know who is using your content in order to opt out in the írst place,” said Lavoir. “Once
you have the power to say ‘yes’ or ‘no’ to whether your data is used then you have the power to negotiate
remuneration.”
https://teletimesinternational.com/2024/keeping-ai-honest-ibc24/ 3/4
