Page 76 - ADCMC PR REPORT - OCTOBER 2024
P. 76
10/15/24, 4:30 PM IBC Conference: Keeping AI honest - Teletimes International
For the public service broadcasters represented by the EBU, ínancial compensation is not the only
concern. Visibility around how a broadcaster’s brand and content has been manipulated – or not – in
ínal output is imperative.
Lavoir said: “We want to have a comprehensive discussion with AI providers that gives our members
levers to negotiate something in return for use of their content.”
The EU is also keeping a close eye on the progress of a controversial AI safety bill passed by the California
State Assembly earlier this month. While it contains data protection safeguards in common with the AI
Act it also goes further in building in potential civil liability of up to 10% of the costs of training capped at
$100m.
“We are following developments closely because it will have a signiícant impact on what we do,” said
Lavoir.
Tags AI IBC 2024
Red Hat highlights evolution of AI in Middle East at Red Hat’s EMEA AI Open Talks
https://teletimesinternational.com/2024/keeping-ai-honest-ibc24/ 4/4
