Page 28 - Metro Brazil PR Report - March 2024
P. 28

Metro Brazil expands footprints in KSA to contribute to booming retail and eCommerce market - Dubai New Style













































        Notably, the Saudi Arabian eCommerce market is expected to grow at a compound annual growth rate
        (CAGR) of 15.01 per cent to reach USD 27.37 billion by 2029. This upward trajectory in eCommerce revenue
        is poised to make a significant and posi ve impact on the overall economy of KSA. The growth of the market
        is a ributed to several factors such as rising consumer spending power and economic diversifica on under
        Vision 2030, aiming to boost produc vity and become one of the largest economies in the world, especially
        in line with their plans for Riyadh Expo 2030.

        By expanding into the region, Metro Brazil aims to tap into the thriving market, leverage opportuni es for
        growth, and contribute significantly to the flourishing economy, all while adhering to their global expansion
        goals.


        Alaa Kara Ali, CEO of Metro Brazil, commented: “Our expansion into the KSA market marks a pivotal
        milestone in our journey. This strategic step reaffirms our unwavering commitment to innova on, customer-
        centricity, and global growth. Our mission is to provide unparalleled choices in luxury fashion shapewear,
        tailored precisely to the discerning tastes of customers across the KSA region. Thorough market research
        studies were conducted by our team of experts to understand Saudi consumers’ demands, preferences, and
        purchasing habits. With a steadfast focus on technological innova on, we will deliver a seamless and secure
        shopping experience that precisely caters to the unique demands of the market. We look forward to
        establishing the company as the ul mate des na on for premium Brazilian brands through various strategic
        partnerships and investments, thereby enriching individuals’ confidence.”









        Metro Brazil’s research is centred on customising online shopping experience to successfully meet the
        expecta ons of KSA customers by taking into account the cultural nuances and fashion trends as well as
        incorpora ng local payment methods. While the KSA eCommerce market is growing posi vely, the UAE



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