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Metro Brazil taps e-commerce market in Saudi Arabia - Seamless Xtra




               Metro Brazil taps e-commerce market in Saudi Arabia


               Posted by Mark Dowdall | Mar 13, 2024 | Middle East & Africa, Retail and E-commerce









































               Metro Brazil, a retail and e-commerce company for Brazilian shapewear in the Middle East has expanded its opera ons into Saudi
               Arabia.


               By expanding into the region, Metro Brazil said it is aiming to tap into a thriving market and growing demand for luxury fashion
               shapewear.

               Projec ons indicate substan al growth in the KSA retail market, an cipated to reach USD 54.46 billion by 2028. Notably, the Saudi
               Arabian e-commerce market is expected to grow at a compound annual growth rate (CAGR) of 15.01 per cent to reach USD 27.37 billion
               by 2029. This growth can be a ributed to several factors including rising consumer spending power and economic diversifica on under
               Vision 2030.


               Metro Brazil said much of its research prior to the move has focused on customising the online shopping experience to meet the
               expecta ons of KSA customers by taking into account cultural nuances and fashion trends as well as incorpora ng local payment
               methods.


               Alaa Kara Ali, CEO of Metro Brazil, said: “Our mission is to provide unparalleled choices in luxury fashion shapewear, tailored precisely
               to the discerning tastes of customers across the KSA region. Thorough market research studies were conducted by our team of experts
               to understand Saudi consumers’ demands, preferences, and purchasing habits.”


               The firm plans to capture a considerable size of the KSA shapewear and stocking market which is projected to reach a market size of
               more than USD 7 million by 2028. It said as part of these plans it will open physical showrooms in Riyadh and Jeddah, bridging the gap
               between tradi onal retail experiences and the digital marketplace.


               Kara Ali added: With a steadfast focus on technological innova on, we will deliver a seamless and secureshopping experience that
               precisely caters to the unique demands of the market. We look forward to establishing the company as the ul mate des na on for
               premium Brazilian brands through various strategic partnerships and investments, there by enriching individuals’ confidence.”


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