Page 50 - Metro Brazil PR Report - March 2024

Metro Brazil expands footprint in KSA to contribute to retail & eCommerce market
Metro Brazil expands footprint in KSA to

contribute to retail & eCommerce market

Adgully Bureau | 3 weeks ago

UAE: Metro Brazil, the leading retail and eCommerce company for Brazilian shapewear in the
Middle East, expanded its operations into the Kingdom of Saudi Arabia (KSA) with its commitment
to enhance the growing retail sector. Projections indicate a substantial expansion of the KSA retail
market, anticipated to reach USD 54.46 billion by 2028. Metro Brazil is poised to leverage this
growth with its state-of-the-art eCommerce platform, and best in class products, addressing the
evolving demands of the fashion retail market.

Notably, the Saudi Arabian eCommerce market is expected to grow at a compound annual growth
rate (CAGR) of 15.01 per cent to reach USD 27.37 billion by 2029. This upward trajectory in
eCommerce revenue is poised to make a significant and positive impact on the overall economy of
KSA. The growth of the market is attributed to several factors such as rising consumer spending
power and economic diversification under Vision 2030, aiming to boost productivity and become
one of the largest economies in the world, especially in line with their plans for Riyadh Expo 2030.
By expanding into the region, Metro Brazil aims to tap into the thriving market, leverage
opportunities for growth, and contribute significantly to the flourishing economy, all while adhering
to their global expansion goals.
Alaa Kara Ali, CEO of Metro Brazil, commented: “Our expansion into the KSA market marks a pivotal
milestone in our journey. This strategic step reaffirms our unwavering commitment to innovation,
customer-centricity, and global growth. Our mission is to provide unparalleled choices in luxury
fashion shapewear, tailored precisely to the discerning tastes of customers across the KSA region.
Thorough market research studies were conducted by our team of experts to understand Saudi
consumers’ demands, preferences, and purchasing habits. With a steadfast focus on technological
innovation, we will deliver a seamless and secure shopping experience that precisely caters to the
unique demands of the market. We look forward to establishing the company as the ultimate

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