Page 52 - Metro Brazil PR Report - March 2024

Metro Brazil expands footprint to Saudi Arabia
Metro Brazil expands footprint to Saudi Arabia

DUBAI, 24 days ago
Metro Brazil, the leading retail and eCommerce company for Brazilian shapewear in the Middle East, has
expanded its operations to Saudi Arabia aiming to enhance the growing retail sector.

Projections indicate a substantial expansion of the KSA retail market, anticipated to reach $54.46 billion by 2028.
Metro Brazil is poised to leverage this growth with its state-of-the-art eCommerce platform, and best in class
products, addressing the evolving demands of the fashion retail market.

Notably, the Saudi Arabian eCommerce market is expected to grow at a compound annual growth rate (CAGR) of
15.01 per cent to reach $27.37 billion by 2029. This upward trajectory in eCommerce revenue is poised to make
a significant and positive impact on the overall economy of KSA.

Rising consumer spending power
The growth of the market is attributed to several factors such as rising consumer spending power and economic
diversification under Vision 2030, aiming to boost productivity and become one of the largest economies in the
world, especially in line with their plans for Riyadh Expo 2030.

By expanding into the region, Metro Brazil aims to tap into the thriving market, leverage opportunities for growth,
and contribute significantly to the flourishing economy, all while adhering to their global expansion goals.

Alaa Kara Ali, CEO of Metro Brazil, commented: “Our expansion into the KSA market marks a pivotal milestone in
our journey. This strategic step reaffirms our unwavering commitment to innovation, customer-centricity, and
global growth. Our mission is to provide unparalleled choices in luxury fashion shapewear, tailored precisely to
the discerning tastes of customers across the KSA region. Thorough market research studies were conducted by
our team of experts to understand Saudi consumers’ demands, preferences, and purchasing habits.

Ultimate destination
“With a steadfast focus on technological innovation, we will deliver a seamless and secure shopping experience
that precisely caters to the unique demands of the market. We look forward to establishing the company as the
ultimate destination for premium Brazilian brands through various strategic partnerships and investments, thereby
enriching individuals’ confidence.”

Metro Brazil’s research is centred on customising online shopping experience to successfully meet the
expectations of KSA customers by taking into account the cultural nuances and fashion trends as well as
incorporating local payment methods.

While the KSA eCommerce market is growing positively, the UAE market is projected to reach $9.2 billion in
2026, creating an opportunity for Metro Brazil's success in both these markets.
Furthermore, to capture a considerable size of the KSA shapewear and stocking market which is projected to
reach a market size of more than $7 million by 2028, the company will officially open physical showrooms in
Riyadh and Jeddah, as part of their new expansion strategy, bridging the gap between traditional retail
experiences and the digital marketplace.

Additionally, the company’s plans include collaborations with local finance and investment organisations, such as
Growth Venture Capital, Investment Pools, and Angel Investors, as well as access to emerging markets and
incentives for technological advancements.--TradeArabia News Service

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