Page 434 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

4/28/23, 11:43 AM CABSAT 2023 To Gather Major Production And Broadcast Market Players To Spotlight Innovative Technologies In The Sector | MENAFN.…
which provides an excellent platform to present our cutting-edge solutions, we

intend to boost our network and reshape the future of the regional broadcast

sector. In addition, we seek to explore new possibilities for growth in the industry.”

Addressing the mega technology trends, the broadcasting industry has latterly

become more reliant on Video on Demand (VOD). By the end of 2023, it is

anticipated that the VOD sector will generate USD 174.80 million in revenue, which

will expand at an annual rate of 5.04 per cent to reach a projected market volume

of USD 215.7 million by 2027. With a market volume of USD 157.10 million in
2023, Video Streaming (SVoD) is considered to have the biggest potential.

Currently, the most lucrative monetisation strategy is SVoD, which makes up the

largest portion of the OTT (over-the-top) industry. As the broadcast television

industry is evolving, and it must adapt to stay relevant by shifting from being a TV

broadcaster to an all-encompassing broadcaster.

Pavel Potuzak, CEO of Aveco, said: “ CABSAT provides the perfect opportunity to

assemble the entertainment and media communities from around the MEASA

region under one roof to highlight the most recent technological breakthroughs and

innovations in creating the next generation of content. We are thrilled to be a part

of this landmark event, with Harmonic the worldwide leader in video delivery
technology and services at our booth, and to share our recent developments and

technologies in the field of broadcasting. Our host of solutions are targeted at

transforming the broadcasting sector, including studio production automation from

designing to delivery, media asset management, master control automation,

automated playout, among others. Aveco's technologies and solutions are used by
more than 300 broadcasters in Europe, the Americas, Asia, and Africa to

modernise and simplify their processes.”

Bringing together stalwarts of content creation and broadcast sectors with up-and-

coming disruptors presenting the latest advances from the industry, the 29th

edition of CABSAT is on course to drive the industry's transformation through its
well-established position as a major business, innovation, and knowledge

exchange platform in the media and entertainment sector.

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