Page 436 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

4/28/23, 11:43 AM Latest News

A R A B B U SIN ESS N EWS L e a d in g Bu sin e ss Ne ws we b sit e in t h e M id d le Ea st

 4/ 28/ 2023 Abo ut Co nt act

CABSAT 2023 to gather major production and broadcast market

players to spotlight innovative technologies in the sector

 2 8 /0 4 /2 0 2 3

• Industry leaders and experts are set to exhibit advanced solutions at CABSAT 2023 to accelerate growth of

MENA’s entertainment sector

D ubai , Apri l 2 7 , 2 0 2 3 : CAB SAT 2 0 2 3 , the ë agshi p ev ent for content creati on, producti on, di stri buti on, di gi tal m edi a, and satel l i te
com m uni cati on w i l l hi ghl i ght the l atest trends and ex pl ore i nnov ati on and new technol ogi es poi sed to transform the future of l i v e m edi a

and the entertai nm ent sector.
The annual gatheri ng, w hi ch i s bei ng hel d from May 1 6 to 1 8 , 2 0 2 3 at the D ubai W orl d Trade Centre (D W TC), w i l l assem bl e m aj or nati onal

and i nternati onal producti on and broadcast m ark et pl ay ers; ex perts, thought l eaders, busi ness ow ners and di stri butors from around the
w orl d, show casi ng thei r i nnov ati v e technol ogi es and concepts.
The 2 9 th edi ti on of CAB SAT com es at a ti m e of posi ti v e grow th i n the i ndustry , w i th the Mi ddl e East’ s m edi a and entertai nm ent m ark et

proj ected to grow by 7 .4 per cent CAGR betw een 2 0 2 1 and 2 0 2 6 to reach USD 4 7 bi l l i on . To foster enterpri ses w i th a hi gh potenti al for
econom i c ex pansi on and j ob creati on, gov ernm ents i n the Mi ddl e East and North Afri ca (MENA) regi on hav e show n si gni ê cant support for

the entertai nm ent i ndustry .
Agai nst thi s back drop, the three- day ex hi bi ti on w i l l prov i de an i deal pl atform for i ndustry ex perts and l eaders from the com m uni ty of

producers, di rectors, broadcast technol ogy , channel di stri butors, content publ i shers and m ore, to share best practi ces and di scov er the
l atest i nnov ati v e producti on and broadcast technol ogi es that hav e the potenti al to further boost the entertai nm ent m ark et i n the MENA

regi on.
Am ongst ex hi bi tors at the show w i l l be O ê r B enov i ci , Chi ef Ex ecuti v e O ì cer of the Turk i sh producti on com pany , Z ero D ensi ty . He sai d: “As
a pi oneer i n v i rtual studi o, AR, X R, and real - ti m e graphi cs, w e ai m to rev ol uti oni se the broadcast, l i v e ev ents, and e- sports sectors by

i m pl em enti ng cutti ng- edge technol ogi es. O ur v i rtual studi o sol uti ons, i ncl udi ng the Unreal Engi ne Nati v e pl atform , Real i ty Engi ne, w hi ch
features a real - ti m e com posi ti ng sy stem and i ts bui l t- i n k ey i ng technol ogy , Real i ty Key er, hav e been em pl oy ed by som e of the bi ggest

com pani es w orl dw i de for m aj or ev ents rangi ng from the O l y m pi cs to the F IF A W orl d Cup. Through CAB SAT, w hi ch prov i des an ex cel l ent
pl atform to present our cutti ng- edge sol uti ons, w e i ntend to boost our netw ork and reshape the future of the regi onal broadcast sector. In

addi ti on, w e seek to ex pl ore new possi bi l i ti es for grow th i n the i ndustry .”
Addressi ng the m ega technol ogy trends, the broadcasti ng i ndustry has l atterl y becom e m ore rel i ant on Vi deo on D em and (VO D ). B y the end

of 2 0 2 3 , i t i s anti ci pated that the VO D sector w i l l generate USD 1 7 4 .8 0 m i l l i on i n rev enue, w hi ch w i l l ex pand at an annual rate of 5 .0 4 per
cent to reach a proj ected m ark et v ol um e of USD 2 1 5 .7 m i l l i on by 2 0 2 7 . W i th a m ark et v ol um e of USD 1 5 7 .1 0 m i l l i on i n 2 0 2 3 , Vi deo
Stream i ng (SVoD ) i s consi dered to hav e the bi ggest potenti al . Currentl y , the m ost l ucrati v e m oneti sati on strategy i s SVoD , w hi ch m ak es up

the l argest porti on of the O TT (ov er- the- top) i ndustry . As the broadcast tel ev i si on i ndustry i s ev ol v i ng, and i t m ust adapt to stay rel ev ant by
shi fti ng from bei ng a TV broadcaster to an al l - encom passi ng broadcaster.

Pav el Potuzak , CEO of Av eco, sai d: “CAB SAT prov i des the perfect opportuni ty to assem bl e the entertai nm ent and m edi a com m uni ti es from

around the MEASA regi on under one roof to hi ghl i ght the m ost recent technol ogi cal break throughs and i nnov ati ons i n creati ng the nex t
generati on of content. W e are thri l l ed to be a part of thi s l andm ark ev ent, w i th Harm oni c the w orl dw i de l eader i n v i deo del i v ery technol ogy
and serv i ces at our booth, and to share our recent dev el opm ents and technol ogi es i n the ê el d of broadcasti ng. O ur host of sol uti ons are

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