Page 90 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

6/1/23, 11:01 AM High-value deals predicted after Co-Production Salon
investments in long-form entertainment content to and

from the MENA region, including series and films,

through collaborative efforts between the largest

regional and international media entities.

Kicking off the event, the first day set the stage for

productive and engaging experiences. Key highlights

included an exclusive presentation by the founder of the

Co-Production Salon, Arabic content market expert

Heba Korayem, who shared valuable insights on the

MENA region’s Ramadan peak TV month, which is

estimated to be worth a staggering USD 0.5 billion . This

was followed by an analysis by Rafal Radawiec, CEO of

Polish AI-powered security company Vestigit, of piracy’s

impact on the Ramadan content production industry in

2023. Additionally, insights on the growth of FAST (Free

Ad-Supported Streaming Television) and ad-supported

content monetisation in MENA were shared by Maria

Rua Aguete, Senior Research Director of UK-based

research company Omdia.

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