Page 91 - CABSAT ENGLISH PR REPORT - FEBRUARY to MAY 2023

6/1/23, 11:01 AM High-value deals predicted after Co-Production Salon
Tony Saab, SVP of Content and Strategic Partnerships

at Starzplay, emphasised the value of Co-Production

Salon in the sector, stating: ” The industry needs an

initiative like the Co-Production Salon. Finding

appropriate potential content partners was made simpler

for us as the businesses selected to join have already

been pre-filtered using a set of criteria.”

Around 20 companies, selected based on specific

criteria such as number of hours produced, ability to co-

fund/invest or having produced for a broadcasting entity

excluding social media, participated in the Salon, which

facilitated over 240 high-quality meetings, encouraging

discussions on co-funding and rights sharing. Leading

platforms and production houses actively sought high-

quality producers to commission new projects and

explore innovative ideas.

Prominent media entities participated at HCONSULT’s

Co-Production Salon at CABSAT, including the MENA

region’s biggest Arabic production houses, such as

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