Page 152 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

The global event, organised by DXB Live, the integrated event management and
organisation services arm of the Dubai World Trade Centre, in collaboration with
the Specialty Coffee Association, featured a series of informative lectures presented by
seasoned professionals. Antonio Orria and Nuova Simonelli both shared insights on
‘Menu Design Builder,’ while Philip Bertilak discussed the intricacies of Coffee Value
Assessment.

Therayut Damrong Akarawiwat led a session that focussed on the origins of Laotian
coffee. Julia Leach presented a session on ‘Sensory Evaluation of Cold Drinks,’ offering
valuable perspectives, and Dr. Fabiana Carvalho explored the concept of taste in her
presentation titled ‘Delving into the Concept of Taste.’

Mattia Miatto Export Manager of MAZZER LUIGI S.p.a., said: “The World of Coffee
offers a valuable platform for us to showcase our products to a diverse audience of
coffee enthusiasts and industry experts from across the globe. Among the featured
items are our coffee grinders, including the Philos Commercial Grinder and the Kony Sg
Grinder. The Philos Grinder boasts a distinctive design designed specifically for light
commercial settings, allowing baristas to achieve exceptional results even in compact
workspaces. Designed to be user-friendly and low maintenance, it ensures optimal
grinding outcomes with a consistent flow of grains into the grinding chamber. On the
other hand, the Kony Sg Grinder is equipped with features for a seamless experience.
This includes a built-in load cell for precise and consistent dosing, along with Grind Flow
Control (GFC) to prevent clumping and reduce electrostatic charges in ground coffee.
This grinder is the ideal choice for medium-sized specialty cafes.”

Junior Romero, QC and content creator of Flava Coffee, said: “We are thrilled to make
our inaugural appearance at the World of Coffee 2024 in Dubai. This opportunity holds
high importance for our new company as we endeavour to fortify our connections with
other coffee companies and expand our market presence. Throughout the event, we are
unveiling three distinct coffee flavours, highlighting our commitment to supporting coffee
farmers and all industry stakeholders, while delivering exceptional quality coffee
products. We, at Flava Coffee, steadfastly believe in the values of transparency and
reliability in our products. Moreover, we are dedicated to offering visitors comprehensive
information on our coffee, including its origin, manufacturing process and the specific
type of coffee utilised.”

The World of Coffee Dubai 2024 serves as a pivotal event in the coffee industry,
garnering significance locally, regionally and globally. With over 1,650 companies and
brands in attendance, the expo offers an ideal platform for showcasing a wide array of
coffee products and services. Exhibits range from green and roasted coffee beans to a
diverse selection of beverage preparation devices, roasting services providers,
flavourings and packaging solutions. Additionally, the event is witnessing the
participation of 60 UAE-based companies and brands. The exhibition is also organising
several exciting events, including the UAE National Barista and Latte Art Championship,
the Coffee Design Awards, and the Best New Product Awards.

https://www.comunicaffe.com/world-of-coffee-2024-experiences-successful-second-day-with-active-
participation-of-global-brands-and-leading-industry-experts/