Page 167 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

to achieve the Dubai Economic Agenda D33’s goals to raise foreign trade to Dh25.6
trillion and expand the emirate’s global reach to 400 additional cities over the next
decade, we are not only creating greater economic prosperity but also helping forge
new pathways for a more interconnected global trading landscape. Dubai hosts
numerous events that bring together various global industries to generate new
opportunities, innovations and solutions to accelerate the sustainable growth of
international trade,” His Highness added.

His Highness was briefed about the World of Coffee 2024 exhibition by His Excellency
Helal Saeed Al Marri, Director General of the Dubai World Trade Centre Authority.
During his tour of the exhibition, which features 1,650 local and international exhibitors,
His Highness was also briefed about the coffee industry’s unique offerings showcased
at the event and sustainable practices in the sector’s supply chain.

The global event, organised by DXB Live, the integrated event management and
organisation services arm of the Dubai World Trade Centre, in collaboration with the
Specialty Coffee Association, features a series of informative lectures presented by
seasoned professionals.

The World of Coffee Dubai 2024 serves as a pivotal event in the global coffee industry.
With over 1,650 companies and brands in attendance, the expo offers an ideal platform
for showcasing a wide array of coffee products and services.

Exhibits range from green and roasted coffee beans to a diverse selection of beverage
preparation devices, roasting services providers, flavourings and packaging solutions.
Additionally, the event is witnessing the participation of 60 UAE-based companies and
brands. The exhibition is also organising several exciting events, including the UAE
National Barista and Latte Art Championship, the Coffee Design Awards, and the Best
New Product Awards.

The World of Coffee 2024 aligns with the steady expansion of the coffee industry in the
region. Market studies and analyses predict continued growth in the coffee market in the
coming years. According to Data Bridge Market Research, the value of the coffee and
Espresso drinks market in the MENA region is expected to reach around $1.33 billion by
2030, increasing from approximately $1.085 billion in 2022, with an anticipated
Compound Annual Growth Rate (CAGR) of 2.6%.

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