Page 172 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

1/23/24, 9:55 AM Mohammed bin Rashid visits World of Coffee 2024 exhibition - Business - Economy and Finance - Emirates24|7
The global event, organised by DXB Live, the integrated event management and organisation services arm of the Dubai World Trade
Centre, in collaboration with the Specialty Coffee Association, features a series of informative lectures presented by seasoned
professionals.

The World of Coffee Dubai 2024 serves as a pivotal event in the global coffee industry. With over 1,650 companies and brands in
attendance, the expo offers an ideal platform for showcasing a wide array of coffee products and services. Exhibits range from green
and roasted coffee beans to a diverse selection of beverage preparation devices, roasting services providers, flavourings and

packaging solutions. Additionally, the event is witnessing the participation of 60 UAE-based companies and brands. The exhibition is
also organising several exciting events, including the UAE National Barista and Latte Art Championship, the Coffee Design Awards,
and the Best New Product Awards.

The World of Coffee 2024 aligns with the steady expansion of the coffee industry in the region. Market studies and analyses predict
continued growth in the coffee market in the coming years. According to Data Bridge Market Research, the value of the coffee and
Espresso drinks market in the MENA region is expected to reach around US$1.33 billion by 2030, increasing from approximately
US$1.085 billion in 2022, with an anticipated Compound Annual Growth Rate (CAGR) of 2.6%.

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