Page 174 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

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His Highness Sheikh Mohammed was briefed about the World of Coffee 2024 exhibition

by Helal Saeed Al Marri, Director General of the Dubai World Trade Centre Authority.
During his tour of the exhibition, which features 1,650 local and international exhibitors,

His Highness was also briefed about the coffee industry’s unique offerings showcased
at the event and sustainable practices in the sector’s supply chain.

The global event, organised by DXB Live, the integrated event management and

organisation services arm of the Dubai World Trade Centre, in collaboration with the
Specialty Coffee Association, features a series of informative lectures presented by
seasoned professionals.

The World of Coffee Dubai 2024 serves as a pivotal event in the global coffee industry.

With over 1,650 companies and brands in attendance, the expo offers an ideal platform
for showcasing a wide array of coffee products and services. Exhibits range from green

and roasted coffee beans to a diverse selection of beverage preparation devices,
roasting services providers, flavourings and packaging solutions. Additionally, the event

is witnessing the participation of 60 UAE-based companies and brands. The exhibition
is also organising several exciting events, including the UAE National Barista and Latte
Art Championship, the Coffee Design Awards, and the Best New Product Awards.

The World of Coffee 2024 aligns with the steady expansion of the coffee industry in the

region. Market studies and analyses predict continued growth in the coffee market in the
coming years. According to Data Bridge Market Research, the value of the coffee and
Espresso drinks market in the MENA region is expected to reach around US$1.33

billion by 2030, increasing from approximately US$1.085 billion in 2022, with an
anticipated Compound Annual Growth Rate (CAGR) of 2.6%.

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