Page 176 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

During the visit, His Highness said that Dubai continues to consolidate its status as a key
player in shaping the future of global trade by providing world-class infrastructure and
services for bridging markets across the world. “Our city’s emergence as the heart of

global trade in major commodities demonstrates our constant commitment to excellence
and innovation. As we progress in our journey to achieve the Dubai Economic Agenda
D33’s goals to raise foreign trade to AED25.6 trillion and expand the emirate’s global reach
to 400 additional cities over the next decade, we are not only creating greater economic
prosperity but also helping forge new pathways for a more interconnected global trading

landscape. Dubai hosts numerous events that bring together various global industries to
generate new opportunities, innovations and solutions to accelerate the sustainable growth
of international trade,” His Highness added.

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His Highness Sheikh Mohammed was briefed about the World of Coffee 2024 exhibition by
His Excellency Helal Saeed Al Marri, Director General of the Dubai World Trade Centre
Authority. During his tour of the exhibition, which features 1,650 local and international
exhibitors, His Highness was also briefed about the coffee industry’s unique offerings
showcased at the event and sustainable practices in the sector’s supply chain.

The global event, organised by DXB Live, the integrated event management and
organisation services arm of the Dubai World Trade Centre, in collaboration with the
Specialty Coffee Association, features a series of informative lectures presented by
seasoned professionals.

The World of Coffee Dubai 2024 serves as a pivotal event in the global coffee industry. With
over 1,650 companies and brands in attendance, the expo offers an ideal platform for
showcasing a wide array of coffee products and services. Exhibits range from green and
roasted coffee beans to a diverse selection of beverage preparation devices, roasting
services providers, flavourings and packaging solutions. Additionally, the event is