Page 28 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

Press Release

Attracting a large number of visitors and coffee enthusiasts

World of Coffee 2024 experiences successful second day with active

participation of global brands and leading industry experts

Dubai, UAE, 22 January 2024:

On the second day of World of Coffee 2024, a series of events and activities were organised,

which attracted a large number of visitors and coffee enthusiasts interested in its production,

manufacturing and trade. Several competitions on coffee preparation were organised throughout
the day. In the Brew Bar pavilion, prominent companies and brands delivered insightful

presentations, meanwhile, the Cupping Room pavilion provided an exciting space for coffee lovers

to immerse in the exploration and tasting of a diverse array of coffee types.

The global event, organised by DXB Live, the integrated event management and organisation

services arm of the Dubai World Trade Centre, in collaboration with the Specialty Coffee
Association, featured a series of informative lectures presented by seasoned professionals.

Antonio Orria and Nuova Simonelli both shared insights on ‘Menu Design Builder,’ while Philip

Bertilak discussed the intricacies of Coffee Value Assessment. Therayut Damrong Akarawiwat led
a session that focussed on the origins of Laotian coffee. Julia Leach presented a session on

‘Sensory Evaluation of Cold Drinks,’ offering valuable perspectives, and Dr. Fabiana Carvalho

explored the concept of taste in her presentation titled ‘Delving into the Concept of Taste.’

Mattia Miatto Export Manager of MAZZER LUIGI S.p.a., said: “The World of Coffee offers a

valuable platform for us to showcase our products to a diverse audience of coffee enthusiasts

and industry experts from across the globe. Among the featured items are our coffee grinders,
including the Philos Commercial Grinder and the Kony Sg Grinder. The Philos Grinder boasts a