Page 31 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

Press Release

DXB LIVE to organise the largest specialised coffee event in the MENA region

World of Coffee 2024 to kick off tomorrow with over 1,650

companies and brands from 51 countries

Over 60 per cent of participating companies and brands will be attending for

the third consecutive year

Dubai, UAE, 20 January 2024

The World of Coffee 2024, is set to kick off tomorrow (Sunday, January 21, 2024), organised
by DXB LIVE, the integrated event management and experiential agency of Dubai World Trade

Centre, and the International Coffee Association. The premier event will take place in Za'abeel
Halls 4, 5, and 6 of the Dubai World Trade Centre, with over 1,650 exhibitors and brands from

51 countries, including seven national pavilions.

Visitors will have a unique opportunity to learn about the newest developments, products, and
services associated with the coffee industry during the third edition of the exhibition, which

runs until January 23, 2024. The exhibition will serve as an ideal platform to share experiences,
knowledge, and ideas with partners, suppliers, and buyers from around the world.

Shouq BinRedha, Exhibition Manager of World of Coffee Dubai 2024, said: "This global

event will highlight the big growth and development of the UAE’s coffee industry as a whole,
particularly in Dubai. Dubai's hosting of this event is a testament to its pivotal role as a

regional and global hub in this sector. We look forward to welcoming exhibitors, visitors, and

participants who share the passion for coffee, and hope that the exhibition will provide
attendees with exceptional experiences, interactive events, as well as opportunities for

collaboration and networking."