Page 36 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

Strategic Partnership

The World of Coffee 2024 has signed a strategic partnership agreement with DMCC – Dubai

Multi Commodities Centre, the world’s flagship free zone and Government of Dubai Authority on

commodities trade and enterprise – which, through its world-class facilities at DMCC Coffee

Centre, provides a wide range of services for the entire coffee value chain, including temperature-

controlled storage, value-add and commercial space, inbound/outbound logistics support,

warehousing, roasting, packaging and distribution services. ,. DMCC Coffee Centre will set up a

dedicated Farmers Pavilion at the exhibition to provide farmers from different coffee-producing

nations and regions with the opportunity to showcase and sell green coffee beans. The pavilion

will serve to assist farmers in enhancing their presence in the global coffee market, in addition to

allowing visitors to taste, choose and learn about coffee beans and their sources. Farmers and

organisations from Rwanda, Colombia, Honduras, Brazil, Costa Rica, and Ethiopia will represent

millions of farmers in the world's coffee belt. DMCC Coffee Centre will be in charge of promoting

the ‘Farmers Pavilion’ on all marketing channels through the Centre's database. In addition, it will

also host an informational campaign for visitors and exhibitors as well as invite experts and

dignitaries to participate in this event.

New Prospects

Saeed Al Suwaidi, Director of Agri Commodi es at DMCC, said: “We are confident that all of our
key stakeholders across the coffee value chain will benefit from our strategic partnership with the

World of Coffee. The Farmers Pavilion will further consolidate Dubai’s posi on as a major

Data Classifica on: Sensi ve