Page 37 - WORLD OF COFFEE 2024 ENGLISH PR REPORT
P. 37

interna onal hub for coffee trading and will serve as a pla orm to connect all relevant players in

               the  coffee  community,  from  farmers  to  traders  and  consumers,  in  line  with  our  vision  and
               objec ve to grow the local and global coffee business from Dubai. In par cular, the pavilion will

               facilitate the exchange of skills and knowledge among individuals in the roas ng field, help drive

               new business prospects, and improve the experience of both visitors and farmers by providing
               them with opportuni es to sample and choose from the best kinds of green coffee beans. We

               believe that coffee is a universal language that connects people from around the world, and we

               look forward to enhancing global coffee trade by suppor ng the farmers' pavilion.”



               Diversity and Richness
               The World of Coffee is dis nguished for its diversity and richness as it features a variety of events
               and  ac vi es.  This  includes  the  ‘UAE  Na onal  Barista  Championship’, the ‘Na onal  La e Art

               Championship’, and the ‘Coffee Design Awards’ and ‘Best New Product compe  ons’, in addi on

               to the main pavilions such as the Roasters Village and the Cabining Room and Brew Bar. The event
               will further entail a set of lectures and workshops. This will feature the presence of a group of

               associa ons specialised in the coffee industry, including the Brazilian Specialty Coffee Associa on,

               the Saudi Coffee Company, the Specialty Coffee Associa on of Panama, and the Uganda Coffee
               Development Authority.



               The presence of these associa ons holds special significance owing to their role in enhancing
               quality and standards in coffee produc on, increasing trade and consump on of coffee, as well

               as  represen ng  and  suppor ng  the  interests  and  rights  of  farmers,  roasters,  manufacturers,

               distributors,  and  consumers.  Addi onally,  it  would  also  foster  coopera on  and  exchange  of
               experiences between countries and regions producing and consuming coffee, as well as enhance

               awareness of its culture, history, benefits, types, and methods in preparing coffee. It will further

               promote  innova on,  development,  and  adop on  of  advanced  technologies  within the ever‐
               evolving coffee industry.



               Important Pla orm





       Data Classifica on: Sensi ve
   32   33   34   35   36   37   38   39   40   41   42