Page 40 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

Press Release

World of Coffee 2024 to host UAE National Barista Championship

and UAE National Latte Art Championship

Participants will exhibit their creativity and talent in front of thousands of

specialists and enthusiasts

The championship will pave way to explore new trends and concepts in design

Dubai, UAE, January 02, 2024,

The World of Coffee 2024, a highly anticipated event in the coffee industry, is set to organise
two distinctive national championships including ‘UAE National Barista Championship’ and

the ‘UAE National Latte Art Championship’ targeting industry professionals. The third edition

of the exhibition, organised by DXB Live, the integrated event management and experiential
agency of Dubai World Trade Centre (DWTC), in collaboration with the Specialty Coffee
Association (SCA), is scheduled to take place from January 21 to 23, 2024.

The UAE National Barista Championship is a unique competition that convenes the country's
skilled coffee preparation and presentation professionals under one roof. The event will

convene the best baristas in the UAE to exhibit their talents and capabilities in front of
thousands of experts, specialists, and enthusiasts. An international team of judges will

evaluate the participants based on the quality of the beverage, presentation technique,
creativity, and technical proficiency. The championship aims to underscore the barista

profession and elevate the level of excellence in the coffee sector by offering experts the
opportunity to exhibit their skills and innovative approaches. The event will also set the stage

for the ‘World Barista Championship’, one of the most renowned international coffee
competitions, in which winners of the national barista championships held across the globe

will compete on a global level.