Page 42 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

status in the sector.” methods and skills, which in turn elevates the experience of coffee lovers,
and contributes to shaping a prosperous future for this key sector.”

Future Outlook

Besides these activities, the World of Coffee Dubai will also be hosting two other competitions,
namely ‘Coffee Design Awards’ and ‘Best New Product’. These competitions aim to recognize

and celebrate innovation, promote collaboration, and explore industry prospects. The 'Coffee
Design Awards' will showcase participants' inspiring designs, including packaging, designing

brand logos, equipment, and space decor, evaluated by an expert panel. The 'Best New
Product' competition highlights innovative and high-value new products in the coffee

industry.

Furthermore, the exhibition will feature a wide array of events and activities, including
‘Roasters Village’, ‘Cupping Room’, and ‘Brew Bar’. It will also include several panel discussions

and specialised workshops focusing on sustainability, optimal resource management, and

sustainable practices, signifying the global coffee community’s commitment to encouraging
the responsible production of coffee.

World of Coffee Dubai is scheduled for January 21 to 23, 2024, at Dubai World Trade Centre

in Za'abeel Halls 4, 5, and 6. This event will attract coffee enthusiasts, experts, and
professionals, providing a dynamic platform to connect with the global coffee community,

discover new products, share insights, and build connections with industry leaders. Attendees
will include leading coffee experts, pioneers, café owners, and baristas.

Those interested in visiting the exhibition can register through the following link:

https://dubai.worldofcoffee.org/visitor-registration.
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For further information, please contact:

Orient Planet Group (OPG)

Tel: +971 4 4562888

Email: media@orientplanet.com
Website: www.orientplanet.com