Page 45 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

Brew Bar pavilion, which is made up of two enormous platforms, can accommodate
12 enterprises. Businesses may utilise the platform for three hours to offer different

coffee-tasting sessions and customers can wander between the businesses to sample the

coffee and watch baristas creating inventive concoctions.

Innovation platform

To encourage innovation and development in the sector, the exhibition will feature the
Coffee Design Award, which will highlight the latest advancements in coffee preparation,

equipment, and sustainable practices. It will be awarded in various categories including

design, packaging, branding, coffee cups, and coffee pots. Furthermore, the ‘Best New
Product Award’ will be awarded for exceptional new coffee-related products. To

participate in the awards, companies will have to submit their designs on the competition

website, further enabling judges to choose winners. The exhibition offers a remarkable
opportunity for participants to win the International Specialised Coffee Association's

award for the best design or best product worldwide for 2024.

Ensuring an enhanced experience for participants

Khalid Al Hammadi, Senior Vice President of DXB LIVE, said: “Through this edition, we

aim to boost the position of the World of Coffee Dubai to be the most preferred global
platform for coffee industry leaders. We strongly believe the event will surpass the

conventional trade show paradigm, securing its reputation as the world’s preeminent

forum for enthusiasts, professionals, and experts to stay current on industry
developments and explore novel strategies and ecologically sustainable practices that will

further the industry’s expansion and sustainability.”

“The exhibition provides a significant opportunity to learn about the various sources of

coffee beans, roasters, and coffee supply chain as well as to assess the latest

advancements in the fields of packaging, distribution, and production. The events,