Page 49 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

appreciation for coffee's diverse flavours and origins. It also gives the artisans the flexibility

to craft their signature drinks and market their unique brewing methods. The implications of

the current trend can also be witnessed with the growing demand for various brewing features
in coffee machines like automatic, pre-grind, and pre-infused. Cutting-edge coffee machines

like drip coffee machines, steam coffee machines, and capsule machines, are currently pushing

the boundaries and ensuring continued industry growth.

According to reports, the global specialty coffee market size is expected to grow at

a compound annual growth rate (CAGR) of 11.3 per cent from 2023 to 2030. The impact of

the third wave can also be experienced through new emerging brewing techniques. Currently,

the trending brewing techniques ruling the coffee landscape are cold brew and nitro cold brew.

The coffee industry, which traces its heritage back to the ancient period, is now expanding by
adapting to changing consumer preferences and technological advancements. By integrating

with innovative digital solutions, the industry is now ensuring convenience, precision, and

customisation. The ever-evolving coffee landscape is now set to expand its growth, especially

with heightened attention towards integrating technological and sustainable practices into

the industry. The events like World of Coffee Exhibition 2024, which will be held from January

21 to 23, 2024 at the Dubai World Trade Centre (DWTC) is set to boost the industry’s growth

prospects. The event, organised by DXB LIVE in collaboration with the Specialty Coffee

Association (SCA), will gather industry professionals, exhibitors, and coffee enthusiasts to

highlight the latest trends in the coffee industry.

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