Page 51 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

Samir Mash'al, the CEO of Seed Coffee Roasters, said: “At Saeed Coffee Roasters, we affirm

our steadfast commitment to offering the highest quality coffee, sourced through sustainable

methods that not only safeguard our planet but also support local communities. We are

delighted to be part of the World of Coffee Dubai 2024 to highlight our latest innovations

solutions, and approaches designed to drive sustainability within the coffee industry. In our

relentless pursuit of meeting our customers’ expectations and ensuring a greener planet for

future generations, we are dedicated to offering sustainable coffee products. This commitment

extends from eco-conscious coffee cultivation methods to environmentally friendly packaging
and unwavering support for local farmers.”

The exhibition will emphasise sustainable practices in the coffee industry, focusing on eco-

friendly packaging like biodegradable and recyclable coffee bags, carbon-neutral coffee

production using renewable energy and advanced waste management, and reducing waste

during production with methods such as advanced drying, optimised supply chains, organic
farming, and pesticide substitution.

Jimmy Brown, the CEO of Coffee Planet, said: “We believe in the significance of promoting

sustainable practices across the coffee industry. Our unwavering commitment involves

constantly improving and implementing the best practices across our operations, from farming

to roasting and packaging processes. These practices are deeply rooted in environmental

conservation principles, and they aim to improve the well-being of both coffee farmers and

local communities. Through our participation in the World of Coffee Dubai 2024, we are
excited to present our latest innovations and solutions that are integral to realising this vision.

We are dedicated to delivering exceptional, high-quality coffee that truly reflects our steadfast

commitment to sustainability."

The World of Coffee Dubai will focus on empowering and supporting coffee farmers and

workers by providing guidance on sustainable farming practices and essential resources, using

source verification programs. This exhibition will also address the sustainable coffee