Page 56 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

Dubai has a unique status because it is home to several
international coffee shops and companies. The World of Coffee Dubai gives companies and

cafés the opportunity to provide new and unique experiences for coffee lovers who want to
stay up with Dubai’s fast-paced lifestyle. According to Statista predictions for 2022, 82 per

cent of worldwide coffee revenues are created by consumption in cafes and restaurants, while
18 per cent of revenues are generated by domestic consumption, which is anticipated to fall

by two degrees by 2025.

The current lifestyle trend has been propelling the coffee industry forward, with increased
consumption and the development of places that provide it. This tremendous success has

compelled major Emirati coffee businesses to expand locally, regionally, and globally to express
the Emirati hospitality culture to the globe and strengthen its position as a leading global

coffee hub.

Opportunities

Vinícius Estrela, Executive-Director at Brazilian Speciality Coffee ‘BSCA’, said: “We are
thrilled to participate in the World of Coffee for the third consecutive year. Our commitment

to participating in this event stems from our conviction that the exhibition is particularly

significant as it sheds light on the most prominent trends within the coffee industry. Given
that the MENA region is one of the biggest markets for Brazilian products in general and

coffee in particular, the exhibition serves as a prominent venue for examining innovative
prospects to enhance cooperation between the sector's major players as well as the

opportunities provided by local coffee markets.”

“At BSCA, we are excited about this participation, in line with our commitment to fostering
collaborations between Brazilian and international coffee markets. We seek to share our

knowledge of utilising technology to enhance coffee production, promote sustainable and
environment friendly industrial and commercial methodologies in the coffee sector, and

highlight Brazil's remarkable legacy in coffee production.” Estrela added.

Diversity