Page 59 - WORLD OF COFFEE 2024 ENGLISH PR REPORT

coffee producers, manufacturers, retailers, and traders from the region and other parts of the

world to support the growth of the sector in the region.

615 companies

According to a report by Dubai's Department of Economy and Tourism, Dubai is home to 615

i
coffee trade companies, which signifies the city’s prominence in the global coffee sector. The

World of Coffee 2024 Exhibition aligns with Dubai's vision to establish itself as a world-class

destination for organizing and hosting international events. Dubai, as a global hub for business

and innovation, proves to be an ideal location to exhibit the vast potential and opportunities

within the Middle East's coffee industry by bringing together key players and industry experts

from across the globe.

A remarkable success

In this regard, Khalid Al Hammadi, Senior Vice President at DXB LIVE, said: "We are

delighted to be organising the World of Coffee 2024 Exhibition in Dubai, in light of the

successful conclusion of its first and second edition. The World of Coffee Dubai 2023 was a

major success, owing to many experts and professionals, as well as the participation of

thousands of coffee enthusiasts. Through the third edition of the event, we aim to reflect our

commitment to bolstering the region's coffee sector and providing a platform for industry

professionals to connect, exchange knowledge, and explore new business opportunities. We

firmly believe that the exhibition will contribute to the growth of the Middle East region’s

coffee market and strengthen Dubai's position as a major centre for the coffee trade, which is

the second most traded product in the world after crude oil.”