Page 41 - KAEC PR REPORT - FEBRUARY 2024

2/12/24, 11:30 AM Emaar, The Economic City partners with hopOn to launch new ‘Mobility Solutions’ for smart transportation
Additionally, innovative smart transport as well as smart on-street and off-street parking
solutions will be integrated, allowing people to book ad-hoc rides and reserve parking

spaces through a smart mobile app. This collaboration underscores KAEC’s commitment

to developing a world-class, integrated lifestyle city that adds to the socio-economic
prosperity and sustainability of Saudi Arabia.

During its participation at the PIF Private Sector Forum, KAEC highlighted a spectrum of

opportunities for public-private partnerships in the city across various sectors, including
hospitality, entertainment, commercial, residential, and industrial. Hosted by PIF, the main

stakeholder of Emaar, The Economic City, the forum aimed to enhance partnerships
between the PIF portfolio companies and private sectors while spotlighting avenues for

local collaboration in key strategic sectors.

Cyril Piaia, CEO of Emaar, The Economic City, said, “Our goal at Emaar, The Economic
City, is to promote sustainable economic growth while improving the overall experience for

both residents and visitors. Through our participation in the PIF private sector forum, we
are making progress towards our goal of steering socio-economic development in the

Kingdom of Saudi Arabia while also attracting third-party investors from the private sector

in line with the Kingdom's Vision 2030 strategy.”

“Another significant milestone is our collaboration with hopOn, which exemplifies our

ongoing commitment to innovation and excellence in every aspect of urban living. In

addition to improving mobility within the city, our combined efforts will raise the bar for
intelligent urban developments worldwide. Our residents and visitors can look forward to a

seamless and integrated mobility experience, regardless of whether they are commuting
to work or simply touring the community,” he added.

Jamil Naji Jamjoom, Co-Founder and CEO of hopOn commented, “hopOn is committed to

building smarter, more connected cities with seamless, sustainable, and universally
accessible transportation. We are dedicated to transforming urban mobility, as

demonstrated by our partnership with Emaar, The Economic City. KAEC’s commitment to
innovation and excellence is perfectly aligned with hopOn’s mission, and we look forward

to joining forces to improve mobility experiences for both residents and visitors.”

The second edition of the PIF forum successfully brought together PIF companies and
Private Sector companies to spur significant economic growth investments. With its

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