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2/12/24, 11:31 AM Emaar: The Economic City Partners With hopOn To Launch New ‘Mobility Solutions’ - Construction Business News Middle East

Emaar, The Economic City, the master-developer of King Abdullah Economic City (KAEC), has entered into a

strategic partnership with hopOn, a fast-growing smart city solutions provider for public and shared
transportation. This partnership marks a significant step towards enhancing sustainable mobility solutions –

including providing smart transport and smart parking – with a focus on sustainability and carbon neutrality in
line with Saudi Vision 2030, within the KAEC community.

The official agreement was signed last week in Riyadh by Cyril Piaia, CEO of Emaar, The Economic City, and

Jamil Naji Jamjoom, Co-Founder and CEO of hopOn, in the presence of Mansour Al-Salem, Managing Director
of Emaar, the Economic City alongside other key representatives, at the two-days Public Investment Fund (PIF)
Private Sector Forum.

Under the agreement, KEAC will leverage hopOn’s expertise in mobility solutions to create a seamless and

efficient transportation network within the city, catering to the diverse needs of its residents and visitors. This
includes facilitating last-mile mobility from the Haramain train station to key districts and destinations in the

city, implementing various bus routes, and providing on-demand busses, e-shutters, and vans, along with options
for two-wheel scooters, three-wheel scooters, mechanical bikes, and electric bikes.

Additionally, innovative smart transport as well as smart on-street and off-street parking solutions will be

integrated, allowing people to book ad-hoc rides and reserve parking spaces through a smart mobile app. This
collaboration underscores KAEC’s commitment to developing a world-class, integrated lifestyle city that adds to

the socio-economic prosperity and sustainability of Saudi Arabia.

During its participation at the PIF Private Sector Forum, KAEC highlighted a spectrum of opportunities for
public-private partnerships in the city across various sectors, including hospitality, entertainment, commercial,

residential, and industrial. Hosted by PIF, the main stakeholder of Emaar, The Economic City, the forum aimed
to enhance partnerships between the PIF portfolio companies and private sectors while spotlighting avenues for

local collaboration in key strategic sectors.

Cyril Piaia, CEO of Emaar, The Economic City, said: “Our goal at Emaar, The Economic City, is to promote
sustainable economic growth while improving the overall experience for both residents and visitors. Through our
participation in the PIF private sector forum, we are making progress towards our goal of steering socio-

economic development in the Kingdom of Saudi Arabia while also attracting third-party investors from the

private sector in line with the Kingdom’s Vision 2030 strategy.”

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