Page 47 - KAEC PR REPORT - FEBRUARY 2024

2/12/24, 11:31 AM Emaar, The Economic City partners with hopOn to launch new ‘Mobility Solutions’ for smart transportation | UAE News 24/7
The official agreement was signed last week in Riyadh by Cyril
Piaia, CEO of Emaar, The Economic City, and Jamil Naji Jamjoom,
Co-Founder and CEO of hopOn, in the presence of Mansour Al-
Salem, Managing Director of Emaar, the Economic City alongside
other key representatives, at the two-days Public Investment Fund
(PIF) Private Sector Forum.

Under the agreement, KEAC will leverage hopOn’s expertise in
mobility solutions to create a seamless and efficient transportation
network within the city, catering to the diverse needs of its
residents and visitors. This includes facilitating last-mile mobility
from the Haramain train station to key districts and destinations in
the city, implementing various bus routes, and providing on-
demand busses, e-shutters, and vans, along with options for two-
wheel scooters, three-wheel scooters, mechanical bikes, and
electric bikes.

Additionally, innovative smart transport as well as smart on-street
and off-street parking solutions will be integrated, allowing people
to book ad-hoc rides and reserve parking spaces through a smart
mobile app. This collaboration underscores KAEC’s commitment to
developing a world-class, integrated lifestyle city that adds to the
socio-economic prosperity and sustainability of Saudi Arabia.

During its participation at the PIF Private Sector Forum, KAEC
highlighted a spectrum of opportunities for public-private
partnerships in the city across various sectors, including
hospitality, entertainment, commercial, residential, and industrial.
Hosted by PIF, the main stakeholder of Emaar, The Economic City,
the forum aimed to enhance partnerships between the PIF
portfolio companies and private sectors while spotlighting avenues
for local collaboration in key strategic sectors.

Cyril Piaia, CEO of Emaar, The Economic City, said, “Our goal
at Emaar, The Economic City, is to promote sustainable economic
growth while improving the overall experience for both residents
and visitors. Through our participation in the PIF private sector
forum, we are making progress towards our goal of steering socio-
economic development in the Kingdom of Saudi Arabia while also
attracting third-party investors from the private sector in line with
the Kingdom’s Vision 2030 strategy.”

“Another significant milestone is our collaboration with hopOn,
which exemplifies our ongoing commitment to innovation and
excellence in every aspect of urban living. In addition to improving
mobility within the city, our combined efforts will raise the bar for
intelligent urban developments worldwide. Our residents and
visitors can look forward to a seamless and integrated mobility

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