Page 504 - MOE ENGLISH PR REPORT - MAY 2025 (Part 1)_Neat

5/28/25, 10:00 AM Japanese AI company AVITA joins UAE’s NextGen FDI initiative｜Arab News Japan
to becoming a global hub for technology and AI.

AVITA uses various AI tools to improve customer service and increase sales. Its

customer-support platform AVACOM and its educational tool Ava Training use avatars
as digital representations of real-life people to allow businesses and employees to
overcome physical limitations.

The company’s CEO, Hiroshi Ishiguro, received the UAE’s Sheikh Mohammed Bin
Rashid Al Maktoum Knowledge Award in 2015 and is considered a leading figure in

human-robot interactions.

“The integration of AVITA into the NextGen FDI initiative underscores our commitment
to attracting visionary companies that push the boundaries of technology,” Thani bin

Ahmed Al Zeyoudi, Minister of State for Foreign Trade, said, according to the Emirates
News Agency.

“Their groundbreaking work in avatar solutions not only addresses current challenges

such as labor shortages but also paves the way for new job opportunities and innovative
business practices. This collaboration will play a crucial role in our ambition to cultivate

a diverse, knowledge-driven economy in the UAE that is prepared for the future,” he
added.

AVITA’s co-founder, Shogo Nishiguchi, said that he considers the UAE as a strategic

step for global expansion.

https://www.arabnews.jp/en/business/article_147766/ 2/2